Caroline Wright Turnipseed
Over the past fifteen years, Caroline Wright Turnipseed has successfully grown consumer and retail brands through innovative marketing strategies. Her experience prior to forming CWT Consulting Group is unique, as she led teams in all areas of marketing and at a variety of sized companies. Whether in-house at Lilly Pulitzer ($250M), Victoria’s Secret ($7B) or Julia Berolzheimer’s Gal Meets Glam ($35M), Caroline was able to develop creative ways to delight consumers and fuel sales.
After creating such a vast network from her time in-house at retail companies, launching CWT Consulting Group was a no-brainer. Her multi-channel, results driven approach to marketing has led to major results for both new-to-market and established brand clients. Caroline is a go-getter, who excels at getting things done quickly and with an over-deliver mentality. She excels at thinking out of the box and creating strategic, scalable initiatives that bring large numbers of new consumers to brands.
Notable Career Highlights
“What Makes the Perfect Influencer Collaboration?” Interviewed as an Industry Expert
“How’d She Do That Podcast” Interviewed by Emily Landers:
“High Five Success Stories” Interviewed by Steph Hayden:
How Footwear Brand Margaux Tapped into Influencer Julia Engel’s Marketing Expertise - 2020
Lilly Pulitzer Becomes First Fashion Brand to Use Snapchat Geofilters - 2017
How Lilly Pulitzer, An Almost 60-Year-Old Brand, Became a Social Media Darling - 2016
Could Lilly Pulitzer Be the Fashion Brand that's Best at Social Media? - 2015
Lilly Pulitzer’s Social Revival, One Print at a Time - 2015
Lilly Pulitzer Collaborates on Home Decor Line with Pottery Barn Brands - 2018
Lilly Pulitzer Collaborates on Home Decor Line with Pottery Barn Brands - 2018
Lilly Pulitzer Collaborates on Home Decor Line with Pottery Barn Brands - 2018
Lilly Pulitzer Uses a Drone Cam to Capture Spring Collection - 2015
Gal Meets Glam Just Launched the Comfiest Shoe Collection that’s Bound to Sell Out - 2019